Search engine optimization (SEO) is the process of optimizing or improving your website’s visibility in search engines. Better visibility results in an organic increase in website traffic and higher ranking in the search engine result pages (SERPs). Therefore, SEO plays a crucial role in the website’s success online.
When we say SEO, there is not just a single type or practice. Based on the purpose and target audiences, SEO is divided into various types. Today we are highlighting the seven types of SEO in this article. To know more, stick with us to the end of the article.
1. On-page SEO (On-Site SEO)
The on-page SEO or on-site SEO is the most common technique for improving the website’s visibility and ranking in search engines. It includes all the elements that are visible to the website visitors. These types of SEO rely on the quality of content. The content should contain information that the targeted audiences are looking for.
The primary focus of on-page SEO is to help the search engines understand the intent of the content. This makes it easier for search engines to rank the pages properly. Similarly, it also focuses on enhancing the visitor’s user experience.
The main key aspects of on-page SEO include keyword research, title tags, meta description, URL structure, header tags, quality content, internal linking, and image optimization. Overall optimization of on-page or on-site SEO helps bring organic traffic to the website and improve the visibility and ranking in SERPs.
Need a beginner’s guide to SEO? Click here!
2. Off-page SEO (Off-Site SEO)
The off-page SEO or off-site SEO includes all the external factors for the optimization of the websites. It includes techniques and strategies that are carried out outside the website to improve the website’s visibility and ranking in search engines. It plays a crucial role in signalling the search engines that your website is credible and trustworthy.
Since off-page SEO optimization is external, it requires a lot of effort, content marketing, and relationship building. High-quality backlinks from reputable websites help to boost the website’s credibility. Likewise, engaging activities in social media and brand mentions can also indirectly help to boost the website’s SEO.
Some of the key components of off-page SEO include backlinks, social signals, bookmarking, forum participation, guest and influencer outreach, etc. All these components help to boost the visibility and ranking but keep in mind that the quality of content is also an important component.
3. Technical SEO
Technical SEO focuses on the technical aspects of the websites. It deals with the on-page components but only the behind-the-scene components. These behind-the-scene components play a huge role in how the search engines will crawl, index, and rank the website.
Similarly, it also optimises internal links to create an effective menu structure and improve user experience. The other key aspects of technical SEO include creating responsive web designs, optimizing URL structures, dealing with duplicate content, implementing SSL and structured data, etc.
4. Local SEO
Not all businesses operate only online, some companies have physical locations. Customers visit these physical locations. Local SEO takes this into account. It optimizes such companies’ websites to increase visibility in local search results.
The visibility helps to enhance the online presence of such businesses and makes it easy for locals to find and engage with them. It helps to bring traffic to both online websites and physical stores. The companies should, however, create content that the local audience and community can relate to.
Some key components of local SEO include Google My Business (GMB) optimization, local keywords and citations, local structured data markup, local link building, etc. Ensure that the name, address, and phone number you insert on your web pages are accurate. For local businesses, local SEO plays a crucial role, thus, it is kept a high priority.
5. White-hat SEO
Search engines also have guidelines and terms of service that every website should adhere to. The white-hat SEO refers to the technique that optimizes your website complying with those terms of service. These SEOs focus on delivering long-term results while also enhancing the user experience.
White-hat SEO components include creating high-quality and informative content for the target customers. It also includes optimization of on-page elements like meta description, title tags, header tags, etc. It also includes backlinks, keyword research, website loading speed, transparency, and compliance.
Websites that fail to engage in white-hat SEO practices can get them banned from search engines. At present, ethics and sustainability play a crucial role in the success and failure of the business. Therefore, it has become necessary to implement white-hat SEO for businesses to get long-term success online.
6. Black-hat SEO
Unlike white-hat SEO, black-hat SEO does not adhere to search engines’ guidelines and terms of service. It refers to the unethical strategies that manipulate search engines to boost the website’s visibility and ranking. This SEO violates the search engine’s terms of service and exploits the vulnerabilities of the algorithms. Hackers are the common users of this SEO.
The techniques frequently used in black-hat SEO are keyword stuffing, cloaking, paid links, click baits, negative SEO, hidden texts, private blog networks (PBN), and content scraping. All these techniques attract their targeted customers by misleading and manipulating the search engines.
There is no question that these techniques are dangerous and can get you banned from search engines. Black-hat SEO can increase your site’s ranking rapidly, however, it can cause long-term damage to your site’s reputation. Search engines also strongly discourage the use of this technique.
7. Grey-Hat SEO
The grey-hat SEO falls in between the white-hat SEO and the black-hat SEO. Therefore, it may not go against the guidelines or terms of services of search engines but is quite risky to use. You can say that this SEO pushes the search engines’ guidelines of what is acceptable.
Grey-hat SEO includes techniques like cloaking with purpose, clickbait titles, aggressive link building, using cold emails and low-quality websites to build backlinks, etc. These techniques may increase traffic to the websites but there are high bounce rates and less or unsatisfied user experience.
Although grey-hat SEO may not be illegal, it might result in penalties. With the increasing advancement in technology and algorithms of search engines, they are becoming more adaptable in identifying manipulative practices. The websites using grey-hat SEO are constantly at risk of algorithm updates.
SEO takes time to work after implementation. Using these various types of SEO helps to optimize your website and boost the ranking. Do your keyword research, analyze them, and use them in your content. Similarly, make sure that your content is of top quality, informative, and matches the requirements of your target customers.
It does not matter what kind of websites you are running, you will need to use SEO. For the success of your website, it is better to use the first four types of SEO on our list.